Making the Puzzle

I started to make the puzzle in Flash. I have used Action Script 2.0. It works by matching up the puzzle piece to its "shadow" and slowly fits the puzzle together. This is ideal as I only need to the puzzle to fit just one piece at a time. The images do have more than one piece on as I was trying to produce the whole puzzle first. The pieces were made in Photoshop and imported nto Flash.

The pieces ready to use. 

Some of the pieces in place.

All the pieces put together.

The Pitch

Here is the presentation I created to present my idea to the rest of the class.

QR Code

This is another test of the QR codes. This one links to a page of my website with a puzzle piece on it.

The Concept

After a few discussions in the seminars, I have decided to create a app with focuses on people go out and exploring Fairtrade for themselves and finding out how they can bring it into their own lives. To do this, I will use a QR code which links up to the content the user gets.

Here is an example of one which I used as a tester to see how it works. It should come up with the words It Works!.

It does require a QR scanner to view which you can get for free for iPhones and Androids. I have an Android and have used ScanLife.

The idea is that there will be several of these on a variety of FairTrade products which the users will "collect".

More of the Idea

This concept is more of a marketing strategy, introducing Fairtrade products to the users. As there is a vast amount of products available with several types of each product, my idea is to introduce them all by creating a puzzle for each product. So say the puzzle is for Chocolate, each chocolate product there is will have its own QR tag which will relate to a new puzzle piece. Each piece will be fitted into it's place. Once done, the user will receive a letter from a chocolate producer. They will also receive a small one with it piece. the sketches below will demonstrate the flow of the app.

The code is scanned and a piece of the puzzle is revealed.

The piece is 'flipped' over to reveal a letter. 

The piece is fitted into the puzzle. 

Once the puzzle is complete, the user can play a game/video etc.

This application will be created for the use of children as they will have the pulling factor when it comes to get the products. Children have a mass interest and once this is introduced to them and a their friends are involved they will want to be involved. Another thing is that their curiosity will make them want to try the product, putting the pressure on the parent to purchase the product.

Potential Concepts

Here are some initial ideas I had.

1. Video/Animation advert
• Create  an animation using graphics to draw people in
• Possible ideas include kinetic typography or characters
• It could be used on the website as an opening to the site
2. A phone or Web app
•  Use a tag on packaging of products which can then be viewed on the site in in a application.
• The tag can be linked to a video or image.
3. A new website
• Create a new site format where the home page gets right to the point. 
• Or create a new site where Fairtrade is bought solely from the producer to create a new brand highly respected. 

There is the presentation which I created for presenting my ideas.

What Do Charities Do??

Here is a list of some of the things charities do to raise awareness and get donations.

1. Collections
2. T.V. campaigns 
3. Letter campaigns
4. Websites
5. Events - ranges from small markets to large televised events
6. Talks in schools
7. Sell products in charity stores and within some big stores
8. Get celebrities to support them