Potential Concepts

Here are some initial ideas I had.

1. Video/Animation advert
• Create  an animation using graphics to draw people in
• Possible ideas include kinetic typography or characters
• It could be used on the website as an opening to the site
2. A phone or Web app
•  Use a tag on packaging of products which can then be viewed on the site in in a application.
• The tag can be linked to a video or image.
3. A new website
• Create a new site format where the home page gets right to the point. 
• Or create a new site where Fairtrade is bought solely from the producer to create a new brand highly respected. 

There is the presentation which I created for presenting my ideas.

What Do Charities Do??

Here is a list of some of the things charities do to raise awareness and get donations.

1. Collections
2. T.V. campaigns 
3. Letter campaigns
4. Websites
5. Events - ranges from small markets to large televised events
6. Talks in schools
7. Sell products in charity stores and within some big stores
8. Get celebrities to support them

RSD Brief

In the module brief we are given the option to either go for a RSD brief or find out own. After looking at the RSD briefs, the one that I chose is called Giving and Getting. The brief can be found at the RSD website.

The charity which I will be designing for is Fairtrade. This i due to it being a positive charity which I feel could have a greater impact as it doesn't focus on making people feel bad about things happening in the world. It gives people a guilt -free chance of helping people so that they do genuinely feel good about themselves and also learn more about what they purchase.