Potential Concepts

Here are some initial ideas I had.

1. Video/Animation advert
• Create  an animation using graphics to draw people in
• Possible ideas include kinetic typography or characters
• It could be used on the website as an opening to the site
2. A phone or Web app
•  Use a tag on packaging of products which can then be viewed on the site in in a application.
• The tag can be linked to a video or image.
3. A new website
• Create a new site format where the home page gets right to the point. 
• Or create a new site where Fairtrade is bought solely from the producer to create a new brand highly respected. 

There is the presentation which I created for presenting my ideas.